The main area of conflict or misunderstanding is usually around how to create a common architecture or framework (…ouch…) for the entire organization. Most managers and old school dinosaur architects seem to believe that this is best done in long meetings and by producing endless powerpoint presentations and documents containing every buzz word in the world.
I can not stress enough the importance of building an architecture from something that already has been proven to work. And to be able to do that, you as an architect have to get your hands dirty doing some actual coding. An architecture should always be communicated through code, not by slideware!